Joint push necessary to position Kerala Ayurveda in global market: Minister

THIRUVANANTHAPURAM: Collective effort by all stakeholders is ncessary to ensure that Kerala Ayurveda finds its rightful place in the global market, Minister of State for External Affairs V. Muralidharan has said.

Inaugurating a consultation meeting for the upcoming Global Ayurveda Festival here, the Union Minister said every stakeholder should begin thinking whether Kerala Ayurveda has risen to the levels where it should have grown by now. Ayurveda was on the growth path the world over. Within India too, Ayurveda was flourishing in various States. But it was doubtful whether Kerala Ayurveda has been able to claim its rightful share of this growth, he said.

The Minister said those who stood for Kerala Ayurveda must begin lobbying if the Ayurvedic treatment facilities in Kerala and the drugs manufactured in the State finds greater acceptance globally. Lobbying should not be seen as a taboo word. Ayurveda can become a conduit for bringing the world to Kerala. That would be possible only with lobbying, he added.

The Fifth Global Ayurveda Festival, being organised by Centre for Science and Social Actions (CISSA) in assocation with all major organisations in the field of Ayurvedic healthcare, would take place in Thiruvananthapuram from September 21 to 25. The festival would showcase the glorious tradition and scientific validity of Kerala Ayurveda.

The consultation meeting elected an organising committee for the festival with Mr. Muralidharan as Chairman, CISSA Presidnet Dr. G.G. Gangadharan as Working Chairman, Dr. C. Suresh Kumar (Triveni Nursing Home) Secretary General and Dr. V.G. Udayakumar as General Convener. Ayurveda Medical Association of India State President Dr. C.D. Leena, former Director of Ayurveda Medical Education Dr. P. Sankaran Kutty, Baby Mathew Somatheera, Dr. D. Jayan and representatives of various organisations addressed the meeting. Dr. S. Venu welcomed the gathering and Dr. K.S. Vishnu Namboodiri made a presentation on the festival.

Representatives of AMAI, AHMA, AMMOI, Viswa Ayurveda Parishad, various Ayurveda colleges, Ayurveda teacher and student organistaions and major Ayurveda institutions in the State attended the meeting.

The meeting also decided to organise Grand Kerala Ayurveda Fairs in all districts of Kreala as a prelude to the Global Ayurveda Festival to create awareness among people about the Ayurvedic remedies. 

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