‘Kerala to focus on Ayurveda, Adventure and Houseboats for tourism revival’

The South Indian state of Kerala has identified ayurveda, adventure and houseboats as focus areas for rejuvenating the tourism sector, among the hardest hit in the Covid-19 episode.

"The Standard Operating Procedures (SOPs) for these areas have been worked out and will be soon circulated to the industry for implementation,” said Rani George, Tourism Secretary, Government of Kerala.

She was addressing an interactive session organized by the Federation of Indian Chambers of Commerce & Industry (FICCI) the other day.

"Kerala government has been proactive in preventing Covid-19 in the state. Health of people is a priority for us. We will be focusing on promoting Kerala as a safe and hygienic destination for prospective tourists," she added.

Dr Jyotsna Suri, former President, FICCI; Chairperson, FICCI Tourism Committee and CMD, The Lalit Suri Hospitality Group, said, "Tourism will be the torch bearer of economic revival. We have the demand and the supply in India and the need is to focus on Domestic Tourism. Kerala has been the ultimate travel destination. Now more than ever, people understand the value of wellness and this is what Kerala offers."

Dipak Deva, Co-Chairman, FICCI Tourism Committee & Managing Director, Sita, TCI & Distant Frontiers said, "It is a good opportunity for Kerala to position itself for value Tourism. Kerala is known for its beautiful smaller hotels. If smaller groups travel and book the entire property, there would be a higher level of safety and hygiene for the group. This could be weaved into the communication strategy."

Baby Mathew, President, Kerala Travel Mart Society and Managing Director, Somatheeram Group said, "We are planning to hold a virtual Kerala Travel Mart in September. We will concentrate on regional tourism and focus on tourists within the state, then other states and eventually international tourists. For the support of the industry, we have submitted recommendations for relief measures, and we request the government to kindly consider them."

The session was moderated by Ashish Kumar, Co-Chair, FICCI Travel Technology Committee & Managing Partner, Agnitio Consulting and was attended by key stakeholders from travel and tourism industry.

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